I’m currently Brand Manager at Johns Hopkins University, rolling up all of my past roles and experiences into one new challenge. My weekends consist of exploring the city of Baltimore and my dog Emmett is always along for the ride.

Experience

Johns Hopkins University, Baltimore, MD

Brand Manager / June 2023–Present

• Serves as a brand ambassador to communicate and educate Johns Hopkins colleagues on branding and use of name guidelines.

• Organizes and leads working sessions and trainings to educate colleagues on branding and brand tools.

• Creates guidance and workflows to translate brand elements and tools into scalable resources.

• Identifies potential issues or challenges to brand alignment and partners with creative team colleagues to implement solutions to address those needs.

• Monitors and analyzes peers and industry standards to provide guidance for latest brand resource tools, trends and opportunities.

Moravian University, Bethlehem, PA

Associate Director of CONTENT MARKETING / Dec. 2021–May 2023
CONTENT MARKETING MANAGER / March 2019–NOV. 2021

• Made independent, strategic decisions regarding the development of content for the university website, marketing collateral, and other materials to effectively promote undergraduate and graduate programs, faculty, and students.

• Provided project management for the Office of Marketing and Communications using Teamwork.

• Worked alongside Webmaster to manage, develop, and update content on Moravian.edu while following accessibility standards and SEO best practices, and gaining insights from Google Analytics and Lucky Orange.

• Wrote copy to effectively promote the institution including advertising, communication workflows, direct mail, video, radio, and marketing collateral

• Participated in the Enrollment and Marketing Division’s Leadership Council, helping to inform and determine office policy and culture

• Served on the university-wide Diversity, Equity and Inclusion Unit, ensuring DEI was at the core of our marketing work

• Served on the Internal Communications Task Force to evaluate current internal communications status, provided recommendations for improvement

SYRACUSE UNIVERSITY, Syracuse, NY

DIGITAL SPECIALIST / Nov. 2018–Feb. 2019,
WEB CONTENT PUBLISHING COORDINATOR / July 2015–Oct. 2018

• Create, manage and maintain digital content strategies as a part of larger integrated marketing strategies on behalf of the University.

• Support content publishing across all digital communication channels including email, mobile, SMS and other integrated channels.

• Manage 400+ pages on Syracuse.edu to ensure content is accurate and meets University brand guidelines and federal accessibility standards.

• Create and maintain content calendar, in coordinator with social media and news teams. 

Board Membership

The Daily Orange / Board of directors, Remote

Vice-chair / Jan. 2021–Present
Voting Member / June 2020–june 2024

• Leads the Board of Directors (15+ members) for Syracuse University’s independent, student-run nonprofit newsroom

• Serves on the Alumni Outreach Committee, tasked with keeping former employees involved and up to date with current business initiatives

• Chairs the Fundraising Committee, tasked with raising $80,000+ per year, stewarding donors, and pursuing major gifts and grants.

• Organizes monthly online board meetings and agendas.

• Drives board member recruitment and selection process.

Education

MASTER of BUSINESS ADMINISTRATION / MORAVIAN University

May 2022

PROJECT MANAGEMENT CERTIFICATION / SYRACUSE UNIVERSITY

January 2019
Martin J. Whitman School of Management

B.S. in GRAPHIC DESIGN / SYRACUSE UNIVERSITY 

May 2015
S.I. Newhouse School of Public Communications

Skills

• Microsoft Office Suite

• Adobe InDesign, Photoshop, Illustrator

• Final Cut Pro

• WordPress, Drupal

• HubSpot

• SalesForce

• Lucky Orange

• Canva