I’m currently Brand Manager at Johns Hopkins University, rolling up all of my past roles and experiences into one new challenge. My weekends consist of exploring the city of Baltimore and my dog Emmett is always along for the ride.

Experience

Johns Hopkins University, Baltimore, MD

Brand Manager / June 2023–Present

• Ensures brand alignment across 11 divisions, plus hundreds of departments and centers; establishing network of 30 brand ambassadors to help identify brand challenges and opportunities, providing guidance and implementing solutions.

• Manages brand guidelines website (brand.jhu.edu, 6K monthly active users), writing and posting regular blogs, monitoring analytics, updating content, and optimizing information architecture and SEO. 

• Leads introductory, advanced, and custom trainings to educate colleagues on brand guidelines, use of name, and available resources.

• Composes monthly email newsletter to brand listserve (260+ subscribers), communicating guideline updates, soliciting feedback, and sharing best practices.   

• Creates guidance and workflows to translate brand elements, campaigns (e.g., Research Saves Lives, 150th Anniversary), and tools into scalable resources.

• Monitors and analyzes industry standards, connects with peers to inform guidance for latest brand strategy, tools, trends, and opportunities.

• Manages Canva and Marq template tools (175+ users), training and supporting users, optimizing template options, and reviewing designs for brand alignment.

• Advocates for digital accessibility and ethical AI use across all projects.

• Serves as point of contact for vendors hosting brand tools, including stationery portal, brand guidelines website, and wayfinding signage manual. 

Moravian University, Bethlehem, PA

Associate Director of CONTENT MARKETING / Dec. 2021–May 2023
CONTENT MARKETING MANAGER / March 2019–NOV. 2021

• Made independent, strategic decisions regarding the development of content for the university website, marketing collateral, and other materials to effectively promote undergraduate and graduate programs, faculty, and students.

• Provided project management for the Office of Marketing and Communications using Teamwork.

• Worked alongside Webmaster to manage, develop, and update content on Moravian.edu while following accessibility standards and SEO best practices, and gaining insights from Google Analytics and Lucky Orange.

• Wrote copy to effectively promote the institution, including advertising, communication workflows, direct mail, video, radio, and marketing collateral

• Participated in the Enrollment and Marketing Division’s Leadership Council, helping to inform and determine office policy and culture

• Served on the university-wide Diversity, Equity, and Inclusion Unit, ensuring DEI was at the core of our marketing work

• Served on the Internal Communications Task Force to evaluate current internal communications status, provided recommendations for improvement

SYRACUSE UNIVERSITY, Syracuse, NY

DIGITAL SPECIALIST / Nov. 2018–Feb. 2019
WEB CONTENT PUBLISHING COORDINATOR / July 2015–Oct. 2018

• Created, managed and maintained digital content strategies as a part of larger integrated marketing strategies on behalf of the University.

• Supported content publishing across all digital communication channels including email, mobile, SMS and other integrated channels.

• Managed 400+ pages on Syracuse.edu to ensure content is accurate and meets University brand guidelines and federal accessibility standards.

• Created and maintain content calendar, in coordination with social media and news teams. 

Board Membership

The Daily Orange / Board of directors, Remote

Vice-chair / Jan. 2021–June 2024
Voting Member / June 2020–june 2024

• Led the Board of Directors (15+ members) for Syracuse University’s independent, student-run nonprofit newsroom

• Served on the Alumni Outreach Committee, tasked with keeping former employees involved and up to date with current business initiatives

• Chaired the Fundraising Committee, tasked with raising $80,000+ per year, stewarding donors, and pursuing major gifts and grants.

• Organized monthly online board meetings and agendas.

• Drove board member recruitment and selection process.

Education

MASTER of BUSINESS ADMINISTRATION / MORAVIAN University

May 2022

PROJECT MANAGEMENT CERTIFICATION / SYRACUSE UNIVERSITY

January 2019
Martin J. Whitman School of Management

B.S. in GRAPHIC DESIGN / SYRACUSE UNIVERSITY 

May 2015
S.I. Newhouse School of Public Communications

Skills

• Microsoft Office Suite

• Adobe InDesign, Photoshop, Illustrator

• Final Cut Pro

• WordPress, Drupal

• HubSpot

• SalesForce

• Lucky Orange

• Canva