After our rebrand from Moravian College to Moravian University, I was having trouble embracing our new narrative. It lacked a storyline that sold the experience while connecting our “Discover Your Brilliance” tagline.

With a new videographer onboard, we set out to create a new “hype” video for Moravian University. Thirty seconds of exciting footage, upbeat music, and a voiceover that would make anyone want to be a Greyhound. But what would that voiceover say? My question, exactly.