My best friend Julie and I love to travel. Individually, we’ve been all over the globe—Scotland, Australia, South Africa, Iceland, and more. Together, we took an unforgettable trip to Arizona a few years back. And if it weren’t for the COVID-19 pandemic, we would have added Switzerland and Germany to our list in 2020.

So when Julie, video editor extraordinaire, decided to start her own YouTube channel focused on travel itineraries and tips, I knew I could help with the branding. We started by brainstorming some names—Bucketlist Blueprint was the crowd favorite. From there, I put together some logo sketches and a color palette.